The Challenge
Stuck On You makes personalised name labels, stickers, clothing stamps and school supplies for kids. Demand is concentrated around back-to-school and the start of each term, and the buyer is a parent who trusts other parents far more than an ad.
Stuck On You partnered with Terrier Agency for a parent-led creator campaign timed to the school calendar.
Our Approach
We recruited parenting and family creators and briefed them around the back-to-school routine.
- Creators such as Mikayla Newport and Jade Wiseman covered family life, organisation and school prep
- Briefs showed the labels in use on lunchboxes, uniforms and drink bottles rather than in the pack
- Posting was concentrated into the weeks before term started, when parents were actively buying
- Content was reviewed against brand guidelines and usage rights agreed in advance
The posts linked from this page show the routine-led format.
The Results
Fifty-six pieces of content reached 387,563 estimated views at a 2.10% engagement rate, placing the product in front of parents at the moment they were labelling everything for the new term.
Why the School Calendar Sets the Campaign
Parents buy labels in a short window before term starts, so content that lands in July does nothing and content that lands in the last week of August does everything. The 387,563 estimated views were concentrated into that window, and the 2.10% engagement rate reflects parents tagging each other and asking where to order. The fifty-six posts also give the brand a bank of parent-led content it can rerun at the start of every term.
