Chi Chi is a womenswear brand whose organic traffic had dwindled following a complicated site platform change, compounded by COVID’s impact on the fashion sector and low engagement on Instagram. Terrier Agency built a sustained, large-scale outreach and product seeding programme to recover organic visibility and drive user-generated content at volume.
Starting with a small trial, then a targeted push on the commercially vital Bridesmaid Dress category, the programme scaled into a rolling twelve-month calendar targeting a different category each month ahead of its peak selling period. Over 700 products are now sent to creators every single month, and the campaign has delivered 9,025 gifting collaborations reaching a combined following of 92.6 million.
The result is one of the largest sustained seeding programmes in UK womenswear — a constant engine of UGC, social signals and organic momentum.
