Honeysticks is a New Zealand children’s brand committed to sustainability and organic materials. Terrier Agency was tasked with connecting the brand with family influencers who could introduce its products to new audiences while producing authentic content aligned with its values — with full image usage rights secured for repurposing across ads and social.
The campaign activated 29 family influencers across New Zealand, who published 28 posts and 47 stories. The content generated an estimated 103,000 views and over 6,000 engagements, reaching a combined following of more than 580,000.
With usage rights in place, Honeysticks seamlessly integrated the creator content into its advertising and organic social feed, extending the campaign’s value well beyond its initial run.
