The Challenge
Olga Berg is an Australian accessories brand best known for occasion handbags and clutches. Occasion accessories sell around events: weddings, races, formal seasons. The brand needed a wide creator base to cover the range of occasions its customers actually buy for, rather than a single fashion look.
Our Approach
We ran the largest creator list in this group of campaigns, spread deliberately across occasion types.
- 100 creators were agreed, covering weddings, racing, formal events and general fashion
- Spread was intentional, so content matched the full range of occasions the product sells into
- Each creator was reviewed for audience fit before confirmation
- Content was approved against brand guidelines before going live
Breadth across occasions gave the brand relevant content for each of its selling moments rather than one repeated message.
The Results
100 agreed creators reached an audience of 5,578,255 and generated 25,818 engagements.
Building a 100-Creator Shortlist Across Four Occasions
Breadth campaigns like this follow Terrier’s standard process at a larger creator count: a shortlist built and reviewed for audience fit across each occasion type the brand sells into, usage terms agreed before production, and finished content approved against brand guidelines before it goes live.
What 5.6 Million Reach Across Occasion-Led Content Shows
100 agreed creators reaching 5,578,255 people and generating 25,818 engagements is a reach and interaction figure, not a sales number. It shows how far content spread across the different occasions (weddings, racing, formal events, general fashion) the Approach section describes, rather than one repeated look reaching one audience.
