Victoria’s Secret partnered with Terrier Agency on a multi-market influencer campaign designed to reach younger demographics and reposition the brand through authentic creator partnerships. Influencers were selected across fashion, lifestyle and body positivity verticals, chosen for audience alignment and genuine affinity with the brand’s evolving values rather than follower count alone.
The campaign activated over 200 influencer partners across multiple international markets, generating more than 50 million in total reach with an 8.2% engagement rate — creator-led storytelling that consistently outperformed traditional ad creative.
By pairing trusted voices in inclusive fashion with coordinated multi-market activation, the campaign delivered a measurable shift in the brand’s reach among Gen Z and millennial audiences.
