Cybex is a globally recognised baby carrier brand that wanted to grow US awareness among fashionable young mums through TikTok. Finding the right creators meant manually sifting thousands of influencer profiles for genuine alignment with the Cybex brand ethos — precision targeting over follower counts.
From that data-driven vetting process we recruited 13 TikTokers to create video content showcasing Cybex products. The campaign delivered 8,446,459 impressions and 1.7 million views, with 760,252 engagements at a 9% engagement rate — proof that a small, rigorously selected roster can outperform broad outreach.
The partnership set the stage for Cybex’s continued growth in the United States market.
