Vivienne Hu is a dual-brand fashion and beauty label spanning the VHNY shoe line and a premium Hyaluronic Acid skincare product — two verticals, each needing visibility with a different audience. Terrier Agency ran a gifted influencer outreach campaign built on competitor mapping: identifying creators already posting for rival brands in the same categories, ensuring proven audience fit before a single product was shipped.
The campaign seeded product to a curated shortlist of high-quality creators across both verticals, generating 50 pieces of branded content, over 4,700 engagements, and an estimated audience of more than 3 million — all without paid media spend, from a combined creator following of 2.9 million.
The result positioned both VHNY and the Vivienne Hu skincare line credibly within their competitive sets, proving precision targeting beats volume for emerging luxury brands.
