Vivienne Hu is a dual-brand fashion and beauty label spanning the VHNY shoe line and a premium Hyaluronic Acid skincare product — two verticals, each needing visibility with a different audience. Terrier Agency ran a gifted influencer outreach campaign built on competitor mapping: identifying creators already posting for rival brands in the same categories, ensuring proven audience fit before a single product was shipped.
The campaign seeded product to a curated shortlist of high-quality creators across both verticals, generating 50 pieces of branded content, over 4,700 engagements, and an estimated audience of more than 3 million — all without paid media spend, from a combined creator following of 2.9 million.
The result positioned both VHNY and the Vivienne Hu skincare line credibly within their competitive sets, proving precision targeting beats volume for emerging luxury brands.
Mapping Competitor Audiences Before Shipping a Single Product
Competitor mapping is a more targeted version of Terrier’s standard shortlist process: instead of building a list from general category fit, creators already posting for rival brands in the same shoe and skincare categories were identified first, so audience fit was proven before a single product was seeded. That sequencing is what let a gifted-only campaign, with no paid media spend, reach the scale it did.
What a 3 Million Estimated Reach Means for Two Verticals at Once
50 pieces of branded content generated over 4,700 engagements and an estimated audience of more than 3 million, from a combined creator following of 2.9 million — a reach and interaction figure across both the VHNY shoe line and the Hyaluronic Acid skincare product, not a sales number for either. Running both verticals through one competitor-mapped shortlist, rather than two separate campaigns, is what let a single gifted activation build credible visibility for two distinct product categories at once.
