888 Vapour is an online vape shop offering a wide range of vape liquids and accessories for people looking to quit smoking, as well as experienced vapers seeking a convenient multi-brand destination. Terrier Agency ran a targeted influencer marketing campaign to introduce the brand to new audiences — with 888 Vapour given direct approval over every creator before activation.
Influencer selection was driven by the audience demographics defined by the client rather than reach alone. The campaign delivered 552 live Instagram posts, generating 49,000 engagements and 936,000 views across a combined following of 256,000.
Client-approved creators kept every piece of content on-brand, while the sheer volume of live posts spread organic reach across a broad Instagram audience — strong top-of-funnel awareness in a category where discovery is critical.
