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Financial Services & Fintech Marketing Agency

Compliant digital marketing for banks, fintech, and financial service providers.

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Trust is the product, and search is where it is judged

A lender, a fund or an advisory firm is asking someone to hand over money on the strength of a page. Financial keywords are the hardest YMYL terms Google indexes, and the incumbents are banks and comparison sites with decades of authority. Koyo Loans broke into the top three for “loans”, a term with a 95% difficulty score, and turned non-branded search into a channel that outweighed brand.

What we deliver

  • Product-page architecture that separates the product, the eligibility and the education content, so each ranks for what it is actually about.
  • E-E-A-T built on real people: named authors with real credentials, sourced claims, and dates you can trust.
  • Compliance-first drafting. Copy is written to the FCA financial-promotion rules from the first draft, and to ASIC and Central Bank of Ireland requirements for those markets. Your compliance team reviews; it does not rewrite.
  • GEO for money questions, so an AI assistant answering “best personal loan for a thin credit file” can quote you accurately instead of guessing.
  • Digital PR and authority building that earns links from finance publications rather than buying them.

Lenders & fintech

Koyo Loans is a personal finance company whose visibility depended almost entirely on brand search. We built a four-pillar SEO and content programme aimed at the terms borrowers actually use. Koyo reached top 3 for “loans”, beat a 95% keyword difficulty score, and recorded a 73% increase in organic conversions, with organic traffic overtaking branded search.

My Car Credit had the same problem in car finance: no non-brand visibility. Content overhaul, correct on-page optimisation and seeded infographics delivered a 42% increase in organic traffic, 57% non-brand traffic growth and #1 rankings on car finance terms. Car finance sits across two of our sectors. The same client appears on our automotive page.

Investments & wealth

Whisky Partners operates in whisky cask investment, a specialist high-intent niche where a top ranking directly shapes investor confidence. We concentrated effort on the precise terms investors search rather than broad “alternative investment” volume. The result: #1 for “whisky cask investment”, a 71% year-on-year increase in clicks and 29% growth in impressions.

Investment content carries the heaviest promotion restrictions of anything on this page. Risk warnings, target-market statements and past-performance rules are drafted in, not bolted on.

Advisory

Mazars, an international audit, tax and advisory firm, was visible for its own name and almost nothing else, capturing existing awareness rather than generating demand. Technical audits, schema work and service-keyword targeting took the firm to top 3 financial advisory rankings and 46% organic traffic growth. Advisory firms sell partner expertise, which is why our professional services approach starts with named-partner pages rather than service pages.

Pricing

Financial services SEO and GEO retainers start from £1,250 a month excluding VAT, with no minimum term: 60 days’ notice, at any point, GEO included. Regulated-product work with a full compliance review cycle costs more than that floor, and we say so at quote rather than discovering it in month three.

Where to go next

SEO, GEO, our London office and Terrier Ireland.

Case Studies

Our work in the Financial Services sector

Frequently Asked Questions

Every page and post is drafted as a financial promotion from the first version, not retro-fitted. That means the risk warnings, the target-market statement and any past-performance language are in the draft your compliance team receives, written to be fair, clear and not misleading under the FCA rules. We keep an approval record per asset, we do not publish anything your compliance officer has not signed, and we build the CMS so a compliance-driven change can be made in one place rather than across forty pages. For Australian clients the same process runs to ASIC requirements, and for Irish clients to Central Bank of Ireland requirements.

Sometimes, and it depends on the query. AI assistants answering “best personal loan for a thin credit file” draw on content they can parse and attribute, clear eligibility criteria, honest rate ranges, structured product data and third-party coverage. We build all of that, and we track which assistants name you before and after. What we will not do is promise a citation for a given prompt: no one controls what an assistant returns, and any agency saying otherwise is selling you something it cannot deliver. Koyo Loans is the honest version of what is achievable, top 3 for “loans” against a 95% difficulty score, and a 73% increase in organic conversions.

It is the hardest vertical we work in. “Loans” carries a 95% keyword difficulty score, and the incumbents are banks and comparison sites with twenty years of authority. Koyo Loans reached the top three for it, but that took a four-pillar programme running for months, not a content sprint. If your target is a head money term, plan in years and budget for authority building rather than on-page work. If your target is a specialist niche (Whisky Partners in whisky cask investment, for instance) a #1 ranking is a realistic twelve-month goal.

Yes, and it is the cheapest time to do it. Pre-launch is when the site architecture, the URL structure and the product taxonomy get decided, and those are the decisions that are expensive to change later. We would rather spend two weeks on information architecture before you build than six months untangling it afterwards. We can also start the authority work (digital PR, founder profiles, comparison coverage) while the product is still in beta.

Retainers start from £1,250 a month excluding VAT with no minimum term (60 days’ notice, at any point), with GEO included in every SEO plan. Regulated-product work with a full compliance review cycle sits above that floor, because the review is real, billable work rather than a rubber stamp. We quote the number before you commit and it does not move mid-term.

Get your free financial services audit

Send us the site and the target terms. We will come back with what is winnable inside twelve months, what is not, and where your compliance process will slow the work down.

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