My Car Credit

The Challenge

My Car Credit were running into some difficulties with regards to its SEO performance. With the brands lack of organic visibility and more specifically, organic visibility in terms of key non brand search terms within the field of car finance, it was important to implement some basic SEO practices.

• Overhauling the content of the site, in order to optimise pages correctly.
• Utilise this content to help produce various other types of content.
• Improve authority through seeded infographics.

The Campaign

We started by implementing basic SEO best practices across the site. This meant overhauling the content on key pages to ensure they were properly optimised for target keywords, with correct heading structures, meta data, and internal linking in place.

The content created for the site was then repurposed and utilised to produce various other types of content, including YouTube videos. This content versatility allowed My Car Credit to reach audiences across multiple platforms, maximising the value of every piece of content produced.

To improve the site’s authority, we created and seeded infographics across relevant publications. These visually engaging assets not only attracted high-quality backlinks but also drove referral traffic and helped establish My Car Credit as a thought leader in the car finance space.

Alongside the infographic strategy, influencer and blogger outreach was undertaken to further expand the brand’s reach and build relationships with key voices in the automotive and finance sectors. This multi-pronged approach ensured that authority was being built from multiple angles simultaneously.

Keyword Rankings