Dental

Dental marketing that fills the diary with the treatments you actually want to do.

Dental marketing that fills the diary with the treatments you actually want to do.

Dental practices compete on a small map. Most patients search “dentist near me”, “emergency dentist” or a named treatment, then choose from whoever appears in the local pack and the AI answer above it. Terrier works on both: the local and organic rankings that win the click, and the AI visibility that increasingly decides which practices get named at all.

How We Help Dental Practices

We build treatment-level pages that rank — implants, invisible aligners, veneers, hygiene plans — rather than one thin “treatments” page that competes for nothing. We fix the technical foundations, tighten your Google Business Profile and location signals, and earn the local links and citations that separate a practice from the group down the road.

Dental content carries real regulatory weight. Claims are governed by the GDC’s advertising standards and the ASA’s rules on health claims, so everything we publish is written to be persuasive within those limits — no before-and-afters that cannot be substantiated, no guarantees that cannot be made.

Reporting is on the numbers that matter to a practice: enquiries and bookings by treatment, not impressions.

Not sure where your site needs work? Run our free website SEO audit.

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Frequently Asked Questions

Every dental business faces unique challenges — from industry regulations and seasonal demand to audience expectations and competitive dynamics. We start with a deep-dive audit specific to dental, analyse your competitors in the space, and build a strategy that speaks directly to your target customers. No cookie-cutter approaches.

Results depend on your starting point and competition, but dental clients typically see measurable improvements in organic traffic within 90 days. For GEO, we focus on getting your brand cited in AI-generated answers for key dental queries — a channel most of your competitors are not yet optimising for.

Yes. We have experience working within regulated industries and understand that content, claims, and data handling must meet sector-specific standards. Our team ensures all campaigns align with relevant guidelines so you can grow without compliance risk.

Most clients are fully onboarded within the first week. We begin with a discovery call, followed by an audit and strategy presentation. Once approved, implementation starts immediately. We do not tie clients into long-term contracts, though we offer discounts for those who commit to longer agreements. You can give 60 days' notice at any point. SEO is a long-term strategy, and clients who commit to longer engagements tend to see significantly better results.

Absolutely. We run multi-location campaigns for brands across the UK, Ireland, Australia, and beyond. Each location gets a tailored strategy that considers the local competitive landscape while maintaining consistent brand messaging across all markets.

Retainers start at £1,250 per month for SEO, £1,250 for GEO and £1,100 for influencer marketing, quoted in GBP and exclusive of VAT. Where a dental campaign lands above that depends on how competitive the category is, how large the site is, and how much content and digital PR the plan calls for — all set out in a written proposal before anything starts. There is no minimum term: you can give 60 days' notice at any point, and we offer discounts for clients who commit to longer agreements.