Digital Marketing That Delivers Results

Terrier Agency provides three core digital marketing services: SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation), and Influencer Marketing. SEO increases organic search visibility through technical audits, content strategy, and link building. GEO ensures brands appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, and Perplexity. Influencer Marketing connects brands with vetted creators for gifted and paid campaigns that drive reach, engagement, and conversions. All three services work together to build visibility across both traditional and AI-powered search.

SEO is the process of improving a website’s visibility in organic search results to attract targeted traffic without paying for each click. Organic search accounts for over 50% of all website traffic across industries, making it one of the highest-ROI marketing channels available. Unlike paid advertising, which stops generating traffic when the budget runs out, SEO builds compounding value over time. A well-optimised website earns consistent, qualified visitors month after month. For businesses in competitive markets, ranking on page one of Google is the difference between being found by potential customers and being invisible.

SEO typically takes 3 to 6 months to deliver measurable results, though timelines vary based on industry competition, website authority, and the scope of optimisation required. Technical fixes and on-page improvements can produce ranking changes within weeks. Link building and content strategy take longer to compound, with the most significant traffic growth usually appearing between months 4 and 8. New websites in competitive niches may need 6 to 12 months to establish authority. Terrier Agency provides monthly reporting from day one so clients can track keyword movements, traffic growth, and conversion improvements throughout the campaign.

Link building improves SEO rankings by earning backlinks from authoritative, relevant websites, which signals to search engines that your content is trustworthy and valuable. Google uses backlinks as one of its top three ranking factors. Each quality link acts as a vote of confidence from one website to another. Links from high-authority domains in your industry carry the most weight. Terrier Agency builds links through digital PR, guest posting, and outreach campaigns that target editorially earned placements rather than paid or low-quality directories. This approach delivers sustainable ranking improvements without risking Google penalties.

Terrier Agency provides detailed monthly reports covering keyword rankings, organic traffic, backlink acquisition, and conversion metrics. Each report includes a breakdown of work completed during the month, measurable results against agreed KPIs, and strategic recommendations for the period ahead. Clients also receive a monthly strategy call to discuss performance, ask questions, and align on priorities. Reporting dashboards are available for clients who want real-time access to campaign data between scheduled reports.

GEO (Generative Engine Optimisation) is the practice of optimising content so that AI platforms like ChatGPT, Google AI Overviews, and Perplexity cite, recommend, or mention your brand when users ask questions. Terrier Agency offers GEO as a dedicated service. Unlike traditional SEO, which targets page-one rankings in search results, GEO targets inclusion in AI-generated answers. This requires structured content with direct definitions, citation-worthy statements, FAQ schema, and authoritative source patterns. As AI search adoption grows — with over 1 billion daily prompts sent to ChatGPT alone — brands that are not optimised for generative engines risk becoming invisible to a rapidly expanding audience.

SEO (Search Engine Optimisation) targets rankings in traditional search engine results pages, while GEO (Generative Engine Optimisation) targets citation and mention in AI-generated answers. SEO success is measured by keyword rankings, organic traffic, and click-through rates. GEO success is measured by citation share — how often AI platforms reference your brand compared to competitors. SEO optimises for crawlability, backlinks, and keyword relevance. GEO optimises for content structure, direct answers, schema markup, and source authority. Both disciplines are complementary: strong SEO foundations improve GEO performance because AI models draw heavily from high-ranking, well-structured web content.

An influencer marketing agency manages the end-to-end process of connecting brands with social media creators to promote products or services through authentic content. This includes influencer discovery and vetting, outreach and negotiation, campaign briefing, content review and approval, posting coordination, and performance reporting. Agencies like Terrier handle both gifted campaigns (where creators receive free products in exchange for content) and paid partnerships (where creators receive a fee). The agency manages contracts, ensures FTC and ASA compliance, and tracks metrics including reach, engagement, click-through rate, and conversions to measure campaign ROI.

Influencer marketing success is measured through a combination of reach, engagement rate, click-through rate, conversions, and return on investment (ROI). Terrier Agency sets clear KPIs before each campaign launches and tracks performance against these benchmarks throughout the campaign lifecycle. Reach measures total audience exposure. Engagement rate tracks likes, comments, shares, and saves relative to follower count. Click-through rate measures traffic driven to the brand’s website or landing page. Conversion tracking captures sales, sign-ups, or other desired actions. Detailed post-campaign reports break down performance by influencer, platform, and content type.

Influencer marketing retainers start at £1,000 per month, and campaign costs on top of that vary with scope, influencer tier, content deliverables, and whether the campaign is gifted or paid. Gifted campaigns, where influencers receive free products in exchange for content, are the most cost-effective entry point. Paid campaigns with nano-influencers (1K–10K followers) typically start from £50–£250 per post, while micro-influencers (10K–100K) range from £250–£1,000. Macro and celebrity influencers command significantly higher fees. Terrier Agency works across all budget levels and builds custom campaign packages that maximise ROI for the available investment. Fees are quoted in GBP and exclude VAT, and there is no minimum term — you can give 60 days’ notice at any point. Contact the team for a tailored proposal.