Education is bought slowly and rarely by one person. A student researches, a parent worries about cost and outcomes, and an employer or funder signs off. Your pages have to answer all three without sounding like a prospectus. We do not claim large measured demand in this sector. “education SEO agency” returns about 50 searches a month in the UK and nothing else in our data is worth targeting. What we have is campaigns that worked, so this page shows those rather than a keyword strategy we cannot support.
What's included
Course-level SEO
A page per course or programme, targeting the comparison and location terms applicants type, rather than one department page trying to rank for everything.
GEO for course research
Applicants now ask AI assistants which programmes suit them. We structure course data so the answer names you correctly, entry requirements, fees and outcomes included.
Student and parent creator campaigns
Ambassadors show what a course is like in a way a brochure cannot, which is exactly what worked for Role Models and Hult.
Proof
Traditional PR could not convey what attending a course is actually like, so we ran a localised London creator campaign putting the courses in front of parents through authentic content. It produced a 48% increase in organic conversions, a 52% increase in organic traffic and a 104% increase in non-brand organic.
Read the Role Models case studyHult Business School wanted to grow its Instagram presence and showcase its international campus network to prospective students. We activated 101 influencers with branded merchandise, reaching a combined following of 408,123 through posts and stories reflecting real student journeys.
Read the Hult Business School case studySurrey CC ran a public-sector education campaign where accuracy mattered more than scale. We engaged five creators, generating 65K+ views and 317K+ audience reach, with every piece fact-checked and approved before publication.
Read the Surrey CC case studyCase Studies
Our work in the Education sector
What education marketing costs
- GEO included
- No minimum term
- 60 days' notice
SEO and GEO retainers start from £1,250 a month excluding VAT with no minimum term: 60 days’ notice, at any point, with GEO included. Influencer campaigns start at £1,100 a month plus creator costs. Public-sector procurement takes longer than a commercial sale and we will work to your framework. Ask us on the call.
See SEO pricingFrequently Asked Questions
We target the exact queries prospective students use when researching courses, from “best MBA programmes UK” to “graphic design courses near me”. By building authoritative course pages, optimising for featured snippets and creating comparison content, we drive qualified traffic that converts into applications. Our published education proof is Role Models, where a creator-led campaign produced a 48% increase in organic conversions and a 104% increase in non-brand organic traffic. We do not publish an average uplift figure across education clients, because the sample is too small for the number to mean anything.
Yes, we work across the full education spectrum, from Russell Group universities and Further Education colleges to private training providers and online learning platforms. Each segment has different audience behaviours and regulatory requirements, and we tailor our approach accordingly. A university targeting international postgraduates needs a fundamentally different strategy to a local college promoting apprenticeships.
We build multi-market SEO strategies targeting key source countries, optimising for local search engines (like Baidu for China), creating country-specific landing pages, and implementing hreflang tags for multilingual content. We also optimise your presence on platforms like QS, THE, and Studyportals, and develop GEO strategies so AI assistants recommend your institution to international students.
Absolutely. We stay current with CMA (Competition and Markets Authority) guidance on education marketing, ensuring all claims about outcomes, rankings, and course content are substantiated and transparent. Our content strategies are built to be compliant by design. We never sacrifice regulatory adherence for clicks.
When prospective students ask AI tools “What are the best universities for data science in the UK?”, you want your institution in that answer. GEO for education involves structuring your course information, research output, and institutional data so that AI models cite and recommend you. We optimise your digital presence across the sources these AI tools pull from: rankings sites, review platforms, and authoritative content.
Talk to us about student recruitment
Tell us the courses you need to fill and the cycle you need them filled by, and we will tell you honestly whether search, creators or both is the faster route.
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