Hult Business School is a globally recognised institution with campuses in London, Boston, and beyond. The school partnered with Terrier Agency to grow its Instagram presence and spotlight its distinctive courses and international campus network to prospective students.
We recruited 101 influencers aligned with the student demographic and distributed branded Hult sweatshirts as a tangible incentive for authentic content creation. Creators published a blend of Instagram posts and stories reflecting their educational journeys, reaching a total audience of 408,123.
The campaign showed how higher education brands can use peer influence to reach prospective students where they already spend time — producing credible, personal content that generic paid advertising cannot match.
