Fernwood Fitness is a distinguished chain of women-only fitness centres across Australia, built around female wellness and empowerment. The brand needed more than one-off influencer posts — it wanted a dedicated ambassador programme with creators who genuinely aligned with its values, so it partnered with Terrier Agency to build and manage one.
We recruited 21 ambassadors and maintained regular communication with each throughout the six-month programme, keeping content on-brand and consistent. The ambassadors produced 375 pieces of content — around 18 posts each — generating 4 million impressions, 34.3K engagements and over 3 million estimated views from a combined following of 17.1 million.
Beyond the numbers, the programme built a narrative of empowerment and community that resonated throughout the Australian fitness scene.
