San Churro is an Australian churro restaurant chain that needed to promote its Autumn menu across multiple locations nationwide. We identified and activated the ideal mix of food and dining influencers across Instagram and TikTok, inviting creators into San Churro cafes to dine in and experience the full seasonal menu firsthand.
Over a month-long campaign, influencers published 30 videos among 65 pieces of content shared, generating 234,691 impressions and more than 200,000 estimated views for the Autumn menu.
The campaign gave San Churro timely, authentic coverage across the platforms where food content performs best — turning a seasonal menu launch into a national conversation.
