Arena Racing Company operates racecourses and racing events across the UK, and needed to build awareness for Racing League — a brand new regional team format designed to attract sports fans and late-summer leisure seekers beyond the traditional racing audience. Terrier Agency delivered a geographically targeted influencer campaign to put the event in front of them.
We matched creators to each of the five Racing League venues — Doncaster, Lingfield, Windsor, Newcastle and Southwell — offering free tickets, merchandise and drinks alongside a unique 10% discount code for their followers. The outreach secured 55 confirmed influencers with a combined following of over 2.3 million, and their stories and posts generated 319,119 impressions.
The campaign introduced Racing League to audiences who had never engaged with horse racing before, pairing experiential content with a measurable route to ticket sales.
