The Challenge
Ghost Burgers & Grill is a burger restaurant business. Burger content is abundant and largely interchangeable. Standing out meant volume from creators whose food content their audiences actually act on, not a handful of high-reach posts.
Our Approach
We ran a mid-sized creator campaign built for sustained local visibility.
- 30 creators were agreed across food and local lifestyle content
- 76 pieces of live content kept the venue visible over a sustained period rather than one spike
- Creators were vetted for local audience relevance before outreach
- Content was approved against brand guidelines before going live
Sustained presence works better than a single burst for a venue that needs repeat visits, not one-off awareness.
The Results
30 creators produced 76 pieces of live content reaching an audience of 974,345.
Standing Out in a Category Everyone Posts About
Burger photography is one of the most saturated categories on social platforms, which means a single striking post is easy to scroll past. The approach here leaned into that reality rather than fighting it: 30 creators producing content across a sustained run, so the venue kept reappearing in local feeds rather than depending on one post to cut through a crowded category on its own.
Reading Volume and Reach Together
76 pieces of live content reaching 974,345 people describes sustained presence, not a single spike — and it isn’t a sales or covers figure. The value of spreading 76 pieces of content across 30 creators, rather than concentrating the same reach into fewer, bigger posts, is repetition: the same venue appearing in different local feeds at different times, which is what a repeat-visit business needs more than a single high-reach moment. Nothing in these figures claims how many of the 974,345 people reached went on to visit.
