Parramatta Square is a mixed-use Sydney precinct that needed to communicate the variety of its restaurants and businesses to a broad audience at launch. Terrier Agency delivered a paid influencer activation to build awareness quickly alongside the precinct’s internal marketing strategy.
Fifty Sydney-based influencers were recruited to post about their personal experience of the precinct, with a focus on its dining scene. The campaign produced 47 Instagram posts, generated 33,099 engagements and reached a food-interested potential audience of 5.8 million, backed by a combined following of over 3.3 million.
The result was rapid, authentic social proof for a brand-new destination — establishing Parramatta Square in a competitive market from day one.
