Laki Kane is a Polynesian-inspired cocktail bar in the heart of London, known for its tropical rum cocktails and immersive tiki atmosphere. Terrier Agency crafted an influencer marketing campaign to drive footfall and social buzz for the venue, targeting London-based food, drink, and lifestyle creators.
With 46 carefully selected creators, the campaign generated 857,000 impressions and nearly 6,000 engagements. Each creator visited the bar and shared authentic content capturing the vibrant ambience, signature cocktails, and unique Pacific Island-inspired interiors.
The 149 pieces of content produced served as a powerful library of user-generated assets while driving direct bookings and walk-in traffic from a hyper-targeted London audience.
Turning Content Into Footfall for a London Venue
Venue campaigns are cast for local relevance first: Terrier shortlisted London-based food, drink and lifestyle creators specifically, rather than casting nationally, because a bar depends on people who can actually walk through the door. Each creator was checked for genuine engagement before being approached, briefed on what the visit needed to capture, and left to shoot in their own voice once on site, with finished content reviewed against the brand before publication.
What the Impressions Figure Means for a Bar
857,000 impressions and close to 6,000 engagements across 149 pieces of content is an attention figure, not a bookings count — but for a venue, the more durable outcome is the library the page already describes: 149 pieces of authentic, reusable footage and photography of the space, the cocktails and the atmosphere, that Laki Kane can keep using in its own marketing long after the creators’ own posts have scrolled past.
