Good Spirits Hospitality is a New Zealand hospitality group operating restaurants, pubs and bars across the country. The group wanted to grow awareness of two contrasting Auckland venues — Cellar Bar, a nightlife spot aimed at 18–25-year-olds, and The Fox, an established sports pub with an older crowd — under a single influencer campaign.
Terrier Agency coordinated 30 influencer visits across both venues, matching each creator’s audience profile to the right venue so neither message was diluted. The campaign delivered 105 pieces of content and reached 1.4 million Auckland-based social media users, with a combined creator following of 1,414,945.
By segmenting creators by demographic rather than running one catch-all brief, both venues built awareness with the audiences that actually matter to them.
