Brisbane Heat is a men’s cricket team competing in the Big Bash League, looking to build excitement around their inaugural match of the new season. Terrier Agency led a large-scale influencer outreach campaign, extending match-day invitations to creators with a genuine interest in the club and the BBL.
The outreach secured agreements from 118 influencers, 76 of whom attended and posted on match day — a 64% post rate. Their coverage produced over 200 stories and 29 posts across social platforms, generating 41,214 engagements and reaching a combined following of 5,958,114.
The campaign showed how structured outreach at scale can turn a single fixture into a flood of authentic social content, amplifying interest in both Brisbane Heat and the wider league.
