Seagrass Case Study: 800+ Creators, 150M+ Reach

Seagrass Boutique Hospitality: 800+ Creators Reaching 150M+ Across Eight Venues

Over 800 influencers promoted eight Seagrass restaurant venues across three countries, reaching a combined audience of more than 150 million.

800+ Creators Live

3,800 Content Shared

150M+ Audience Reach

The Brief

Seagrass Boutique Hospitality Group operates well-known restaurant brands across Australia, Dubai and London — including The Meat and Wine Co, 6HEAD, Hunter & Barrel and Ribs & Burgers. Terrier Agency built a scalable influencer programme to grow awareness across eight distinct venues at once, tailoring creator selection to each restaurant’s concept and clientele.

The Creators

More than 800 food, dining and lifestyle influencers were invited to dine at the venues and create content from genuine personal experience — selected and matched venue by venue so each restaurant’s creator mix fit its own concept and audience.

The Content

The campaign generated 909 feed posts and more than 2,891 stories. Beyond reach, it gave each restaurant a library of authentic user-generated content to repurpose across its own channels, extending the value well beyond the live campaign period.

The Results

The programme reached a combined audience of more than 150 million, with 28.6 million impressions, 542,898 engagements and a 1.9% engagement rate.

How it ran

Venue mapping Assessed each of the eight venues' concept and clientele to define a per-venue creator brief

Creator sourcing Invited more than 800 food, dining and lifestyle influencers to dine at the venues and create content from genuine personal experience

Content capture Collected 909 feed posts and 2,891+ stories across the programme

UGC library build Cleared authentic content for each restaurant to repurpose across its own channels beyond the campaign