Seagrass Boutique Hospitality Group operates well-known restaurant brands across Australia, Dubai, and London — including The Meat and Wine Co, 6HEAD, Hunter & Barrel, and Ribs & Burgers. Terrier Agency built a scalable influencer programme to grow awareness across eight distinct venues simultaneously, tailoring creator selection to each restaurant’s concept and clientele.
More than 800 food, dining, and lifestyle influencers were invited to dine at the venues and create content from genuine personal experience. The campaign generated 909 feed posts and over 2,891 stories, reaching a combined audience of more than 150 million and delivering 542,898 engagements at a 1.9% engagement rate.
Beyond reach, the campaign gave each restaurant a library of authentic user-generated content to repurpose across its own channels, extending the value well beyond the live campaign period.
