Collins Square is a premium Melbourne precinct serving both business and leisure audiences. Terrier Agency ran a paid influencer campaign to showcase the convenience of the destination and put its retailers in front of new and existing audiences.
Six influencers were selected and briefed to share their personal experience of the precinct, with the specific retailers Collins Square wanted to feature built directly into the creative brief. Across 8 posts, the campaign reached a potential audience of 830,000, delivered 348,000 impressions and generated 6,500 engagements.
The paid structure gave Collins Square full control over messaging and guaranteed deliverables — a focused activation that turned precinct visibility into measurable engagement.
