Sushi Sushi needed to drive awareness of its new sushi platters ahead of Mother’s Day, positioning online ordering with store pickup or delivery as the ideal hassle-free way to celebrate. Terrier Agency recruited Melbourne mum influencers to showcase the offer authentically to the audiences most likely to act on it.
The campaign delivered 28 Instagram Stories generating over 52,000 estimated views, alongside 20 feed posts featuring the platters. Combined, the activation reached a total potential audience of more than 888,000 people — a significant result for a seasonal, localised influencer push.
By pairing trusted local voices with a timely occasion, the campaign made Sushi Sushi the natural choice for Mother’s Day celebrations across Melbourne.
