Sunshine Coast Turf Club is a Queensland racing venue that wanted to reposition horse racing as an experience anyone can enjoy. Terrier Agency sourced and managed influencers across its Spring Racing Carnival — seven events held over three months — to bring race day to new, digitally engaged audiences.
The campaign activated 42 creators, many attending a live horse race for the first time, each given tickets and a curated experience package. Content ran in three phases — lead-up, live at the event, and post-event recaps — producing 66 posts and 236 stories that reached over 5 million people and drove more than 13,000 engagements across a combined following of 5.5 million.
The creators also fed their experience back to the club, giving Sunshine Coast Turf Club actionable insight into the attendee journey alongside the social results.
