El Jannah is a Middle Eastern chicken restaurant chain in Australia, known for its charcoal chicken and Lebanese-influenced menu. The brand wanted to boost its Instagram presence, so we built an influencer campaign around authentic dining experiences — inviting food creators to visit, try the food firsthand, and share their own original content.
34 influencers took part, publishing 32 posts and 50 stories that generated an estimated 433,000 views and 10,038 engagements, reaching a combined following of over 1.6 million.
The campaign’s success turned a single activation into an ongoing partnership, with influencer marketing now supporting El Jannah’s new restaurant openings and promotions.
