DNA VR is a virtual reality entertainment brand operating VR arcades and escape rooms across three London locations and one in Manchester. With brand awareness as the priority, Terrier Agency designed an influencer engagement programme to bring a steady stream of relevant creators through the doors of all four venues.
Eighty-three influencers across the entertainment and lifestyle space in London and Manchester were recruited to experience DNA VR firsthand, producing 54 immersive posts and 97 stories. The content reached a combined following of 4,199,967 and generated 37,863 engagements — putting DNA VR in front of audiences actively searching for things to do in both cities.
The campaign turned individual venue visits into a sustained, city-wide showcase, positioning DNA VR as a go-to destination for unique experiences.
