Sweat It Out is an Australian dance music record label with a sharp understanding of how new audio breaks on TikTok. To drive awareness of New Bottega by Torrent Foot ft. Azealia Banks, the label partnered with Terrier Agency on a paid influencer campaign built around original creator content featuring the track.
Working within a fixed budget, we activated 40 influencers across three key English-speaking markets — Australia, the United States and the United Kingdom — each briefed to use the track as the audio in a new piece of video content. The campaign generated 295,679 video views and 25,630 engagements, putting the release in front of dance music audiences through trusted creator voices rather than traditional advertising.
The result was guaranteed placement at scale, establishing the track with music enthusiasts across all three territories.
