Fortress Games is a unique Melbourne venue combining live social gaming, a restaurant and bar, video game booths, and dedicated tabletop gaming areas. Terrier Agency devised a targeted influencer activation to grow its audience across Melbourne and position the venue as the go-to destination for friend catch-ups and after-work drinks.
Rather than relying on gaming creators alone, the campaign activated 19 Melbourne-based influencers across three segments — gaming, food and dining, and lifestyle — so every side of the venue reached a pre-qualified audience. The creators published 23 live posts across Instagram and TikTok, generating 376,483 post views and 40,499 engagements from a combined following of 1.2 million.
The multi-category approach took Fortress Games well beyond the traditional gaming demographic and into Melbourne’s broader social scene.
