Castiglione Arts & Culture is a cultural exhibition brand that partnered with Terrier Agency to drive awareness of its Marilyn Monroe exhibition in Sydney. We curated a roster of 59 local influencers known for championing cultural experiences, matching the exhibition’s subject matter to audiences already engaged with art, culture, and lifestyle content.
Within just two months, the campaign generated 114 pieces of creator content as influencers shared their firsthand encounters with the exhibition through stories and posts, reaching a combined following of over 2.6 million people.
The culture-first approach ensured the exhibition’s message landed with audiences who had a demonstrated appetite for exactly this kind of experience, making it a standout example of culturally driven influencer marketing in Australia.
