Frameless is one of London’s leading immersive art experiences, offering a revolutionary perspective on global and historical artworks. Terrier Agency built an ongoing influencer programme to generate the authentic, first-person content an experiential venue needs to reach new audiences at scale.
We connected Frameless with London creators who share a genuine appreciation for immersive experiences, with over 50 influencers visiting each month. In total, 191 influencers contributed 625 pieces of live content, reaching a combined audience of 24,853,134 and delivering 7,684,576 impressions, 220,370 engagements and a 2.87% engagement rate.
The result is one of the most extensive ongoing influencer programmes for an immersive arts venue in London, keeping a constant stream of fresh content flowing to Frameless’s Instagram.
Keeping a Venue’s Content Fresh Every Month
An experiential venue runs a different content cycle to a product launch: the same installation needs new visual takes month after month rather than one push around a single date, so casting here works as a standing pipeline, over 50 creators visiting each month, rather than a one-off shortlist. Each visit still goes through the same review before anything is posted: creators checked for genuine interest in immersive experiences, content matched to what that month’s exhibit actually looks like, and drafts checked before publication so the feed stays consistent rather than becoming a stream of unrelated takes.
What the Programme’s Scale Shows
191 influencers contributing 625 pieces of live content, reaching 24,853,134 people and generating 7,684,576 impressions and 220,370 engagements at a 2.87% engagement rate, is a measure of sustained visibility across a full year of exhibits rather than a single campaign spike. The flow the existing body describes as “a constant stream of fresh content” is what those totals represent, accumulated month by month.
