Universal Pictures Australia needed to build buzz ahead of the December release of the family film Migration, organising exclusive advanced screenings across three Australian cities and needing 100+ influencers confirmed within a tight pre-release window.
We contacted 600 influencers in a single month, curating and confirming 151 whose audiences matched the film’s family-friendly theme. Ninety per cent went live with content — 290 Instagram stories and 85 posts — reaching a total audience of 6,483,846 and generating 11,962 post engagements.
A 90% activation rate is rare at this scale; the exclusivity of the screenings and the quality of the curation turned event access into organic reach in the millions.
