Evidence Skincare is a premium Australian brand built on scientifically-backed, ethical products — but despite the quality of its range, it struggled to build meaningful awareness in the UK market. Terrier Agency built a targeted network of UK influencers whose values aligned with the brand’s scientific and ethical positioning.
The campaign centred on quality-first gifting: products went to creators who demonstrated the ability to produce genuinely high-quality, authentic content. Twenty-eight gifting collaborations reached a combined following of 453,515, with influencers sharing real experiences and highlighting the brand values they connected with.
Evidence Skincare then repurposed the resulting content across its own channels, so a single campaign built UK awareness and a library of brand-usable content at the same time.
Why Gifting Was Filtered for Content Quality, Not Volume
UK awareness for an Australian brand with no local footprint called for a smaller, more selective gifting run than a volume-led campaign — Terrier’s process here weighted the shortlist towards creators who had already demonstrated they could produce high-quality, authentic content, and towards values alignment with Evidence Skincare’s scientific and ethical positioning, rather than casting as widely as the following figure alone might suggest.
What 453,515 in Combined Following Represents
Twenty-eight gifting collaborations reached a combined following of 453,515 — a following size, not a delivered impressions or engagement number, and the only quantified reach figure currently on this page. What the collaboration count demonstrates is a deliberately narrow, quality-filtered roster rather than a mass-gifting exercise, consistent with the brand’s stated goal of building a library of genuinely brand-usable content it could repurpose across its own channels afterwards. A content or engagement count from Evidence Skincare would let this section report delivered reach rather than roster size alone.
