Evidence Skincare is a premium Australian brand built on scientifically-backed, ethical products — but despite the quality of its range, it struggled to build meaningful awareness in the UK market. Terrier Agency built a targeted network of UK influencers whose values aligned with the brand’s scientific and ethical positioning.
The campaign centred on quality-first gifting: products went to creators who demonstrated the ability to produce genuinely high-quality, authentic content. Twenty-eight gifting collaborations reached a combined following of 453,515, with influencers sharing real experiences and highlighting the brand values they connected with.
Evidence Skincare then repurposed the resulting content across its own channels, so a single campaign built UK awareness and a library of brand-usable content at the same time.
