Ayu Cosmetics is a contemporary makeup brand built on inclusive shades, performance formulas, and unapologetic self-expression. Terrier Agency partnered with Ayu to launch an influencer marketing campaign that put real product in the hands of real creators across the UK and Ireland.
The campaign activated 212 creators spanning beauty, lifestyle, and content categories — from precision makeup artists to everyday creators experimenting with colour. Through a mix of Instagram Reels, Stories, and feed posts, the campaign delivered 6.6 million impressions and 51,000 engagements at a 4.1% engagement rate, well above the beauty category benchmark.
With 649 pieces of content shared across a combined creator following of over 3.5 million, the campaign positioned Ayu Cosmetics in front of a highly engaged, beauty-conscious audience and built a library of authentic creator content the brand can repurpose across its own channels.
