Eyebrow Queen is a beauty brand founded by Nilam Holmes, with an established following and strong recognition among professional makeup artists. The challenge was reaching everyday makeup users beyond that professional community — so we built a phased micro-influencer gifting campaign to amplify an already engaged audience.
We launched with the brand’s most popular products across a select group of micro-influencers and smaller makeup artists, monitored engagement and content quality, then opened the entire product range to the top performers for both video and photo content. The campaign completed 323 gifting collaborations and reached a total potential audience of over 9 million people.
By concentrating budget on proven performers, the campaign delivered scale without sacrificing the authenticity beauty audiences expect.
