MartiDerm is a Barcelona-founded skincare brand, established in 1952, with a scientific approach to supporting the ageing process. To expand its presence in the United Kingdom, Terrier Agency built an influencer campaign around credible skincare voices — particularly those trusted by older women seeking evidence-based, ingredient-led skincare.
The strategy deliberately targeted skincare-niche creators who had not previously worked with the brand, enabling genuine discovery-led content. In total, 35 influencers collaborated, publishing 17 feed posts and 21 stories that reached a combined audience of 271,669.
The campaign built meaningful brand awareness for MartiDerm among its ideal UK demographic, with every activation delivered by voices already embedded in the skincare community.
