The Challenge
Savvy Touch is a New Zealand family-owned business making 100% natural products, best known for its Rocket Fuel blend of active manuka honey and essential oils. Natural wellness is a category where a single well-made piece of content can outperform a spread of generic posts, and the brand wanted a focused test before scaling.
Savvy Touch partnered with Terrier Agency for a single-creator pilot.
Our Approach
We placed the product with one creator whose audience matched the brand’s natural wellness positioning and briefed for a genuine first-use post.
- The creator was selected for an engaged natural health and family audience
- The brief focused on the product’s natural ingredients and everyday use
- The post was reviewed against brand guidelines before publication
- Results were measured as a benchmark for a larger campaign
The post linked from this page is the pilot content. It was treated as a controlled test, with one creator, one product and one clear brief, so the result could be read cleanly rather than averaged across a mixed set of accounts.
The Results
One piece of content reached 26,641 estimated views at a 0.27% engagement rate, a benchmark the brand can use to plan a larger creator programme.
Why a Pilot Is Worth Publishing
A single-post pilot is not a campaign, and this page does not pretend it is one. It is a benchmark. The 26,641 estimated views and 0.27% engagement rate tell Savvy Touch what one well-placed creator post achieves for a natural wellness product in this market, which is the number needed to size a larger programme and set realistic targets for it.
