Tisserand is one of the UK’s longest-established aromatherapy brands, founded in 1974 and best known for its essential oils. The brand’s wider range — bath oils, soaps and skincare — deserved the same recognition, so Tisserand partnered with us to run a large-scale influencer gifting campaign.
We matched products from across the full range to relevant creators and aligned every collaboration with Tisserand’s marketing calendar, so content was topical for the influencer’s own audience as well as the brand. That dual relevance drove participation: the campaign delivered 260 gifting collaborations, reaching a combined influencer audience of over 7 million.
The result was a structured content pipeline that moved awareness well beyond the oils Tisserand had historically been known for.
Why Gifting Suits a Wide Product Range
Gifting campaigns for range-wide brands are built around which product goes to which creator, not a single hero item repeated 260 times. Terrier’s influencer process starts with a shortlist checked for genuine audience fit, then a product match: bath, soap or skincare lines assigned to creators whose feed and following actually cover that use case, timed against the brand’s own marketing calendar so the content lands when it’s relevant rather than as a stray mention.
What 7 Million in Gifting Reach Says About Tisserand
260 gifting collaborations and a combined reach of 7 million describe how far Tisserand’s message travelled beyond its original essential-oils reputation, not a sales total. For a brand best known for one category of product, spreading that reach across bath, soap and skincare content is what actually moves recognition into new parts of the range — visibility across the catalogue rather than one more oil review.
