Legology is a dedicated leg care brand founded by award-winning beauty journalist Kate Shapland, with formulas designed to support lymphatic health and reduce trapped fluid. Despite a refined product range, the brand was struggling to grow awareness on social media, so we built a UK influencer network to change that.
Over a seven-month campaign we collaborated with 221 carefully vetted micro and nano influencers whose values and audiences matched the Legology ethos, briefing them to document real product use and results over time. Their content reached an audience of 2,542,898, with a combined following of 4,423,367 and 25,816 engagements across the campaign.
Legology also repurposed the influencer content across its own Instagram feed and Stories, extending the campaign’s value well beyond the initial posts.
