Legology is a dedicated leg care brand founded by award-winning beauty journalist Kate Shapland, with formulas designed to support lymphatic health and reduce trapped fluid. Despite a refined product range, the brand was struggling to grow awareness on social media, so we built a UK influencer network to change that.
Over a seven-month campaign we collaborated with 221 carefully vetted micro and nano influencers whose values and audiences matched the Legology ethos, briefing them to document real product use and results over time. Their content reached an audience of 2,542,898, with a combined following of 4,423,367 and 25,816 engagements across the campaign.
Legology also repurposed the influencer content across its own Instagram feed and Stories, extending the campaign’s value well beyond the initial posts.
Running a Seven-Month Micro-Influencer Programme
A seven-month timeline is longer than Terrier’s standard six-to-eight week campaign shape, closer to the always-on roster model the agency runs when a brand needs sustained proof rather than a single burst. 221 micro and nano creators were cast over that period, each checked for values and audience fit against the Legology ethos before being briefed to document real product use and results over time, as the existing body already states.
Beyond the Reach Figure
2,542,898 in reach and 25,816 engagements against a 4,423,367 combined following show a leg-care brand’s message landing repeatedly with a smaller, closely matched audience rather than once with a mass one — the trade-off a micro-influencer strategy is built around. Legology repurposing the same content across its own Instagram feed and Stories, already noted on the page, extended that reach beyond what the influencer posts alone generated.
