Topicrem is a French skincare brand, established in 1909, that takes a scientific, chemistry-led approach to products for sensitive skin. To grow brand awareness in the United Kingdom, Terrier Agency connected Topicrem with niche UK skincare influencers, creators already trusted by engaged skincare audiences, and facilitated product distribution for authentic, hands-on promotion.
The niche-first targeting proved highly effective: 39 influencers agreed to collaborate, producing 43 pieces of content with an estimated reach of 76,000 views across a combined following of over 414,000.
By working with specialists rather than casting a wide net, the campaign delivered high-quality, credible content perfectly suited to a sensitive-skin brand entering a new market.
Vetting Creators for a Sensitive-Skin Brand
Terrier’s influencer process starts with a shortlist built against audience overlap rather than follower count, with every profile checked by hand for engagement quality, comment authenticity and any conflict with competing skincare brands. For a chemistry-led brand entering the UK for the first time, niche-first casting mattered more than raw reach: the shortlist favoured creators already trusted by an engaged skincare audience over larger generalist accounts. Usage terms were agreed before creators went into production, and each piece of content was reviewed against the brief before it went live.
Reading the Reach Figure
76,000 views and a combined following of over 414,000 across 43 pieces of content is a visibility figure, not a sales number. It shows how far the campaign put Topicrem in front of an audience that already follows skincare specialists. For a brand whose products depend on trust with sensitive-skin sufferers, that is closer to the outcome that matters than sheer reach: credible content from creators an audience already believes, rather than a wide, generic push.
