Homefire is the UK’s leading solid fuel brand, bringing warmth to millions of homes with their range of smokeless fuels, logs, and firelighters. Terrier Agency partnered with Homefire to run a year-round influencer marketing campaign that positioned the brand at the heart of cosy home content on social media.
Activating 465 creators across home interiors, lifestyle, and family niches, the campaign generated 12.3 million impressions and 487,000 engagements — delivering an exceptional 8.4% engagement rate. Content ranged from autumnal firepit evenings to winter living room transformations, each piece naturally featuring Homefire products.
With nearly 2,900 pieces of content shared to a combined audience of over 15 million followers, the campaign established Homefire as the go-to brand for cosy living content while driving significant seasonal demand.
