KitchenAid is one of the world’s most recognised kitchen appliance brands — but even iconic names need help driving awareness of specific product ranges. Terrier Agency supported the brand’s #MadeWithKitchenAid campaign in Australia, promoting the attachments available for the KitchenAid Stand Mixer.
The campaign sourced higher-end micro-influencers in the kitchen and recipe space, gifting attachments and briefing each creator to post an original recipe made using them. Seventy influencers produced 242 pieces of live content across Instagram, reaching a combined following of over 13.6 million and generating 39,540 engagements.
KitchenAid was able to re-share the best-performing content on its own channels, extending the campaign’s reach well beyond the original posts and building a library of authentic, recipe-led brand content.
