Drink Victorian is a Food and Drink Victoria initiative celebrating the rich diversity of beverages crafted within Victoria. Terrier Agency curated a team of 9 local influencers — each with a genuine passion for the region’s drinks scene — to engage locals and expand the reach of the initiative’s events throughout June.
The team produced 12 dedicated Instagram posts and 20 Stories showcasing Victorian beverages and campaign events, generating over 1,000 engagements and reaching a combined following of more than 354,000.
By prioritising local authenticity over broad reach, the campaign delivered content that landed as organic advocacy rather than paid promotion — connecting a wider audience to the stories behind Victoria’s drinks.
