G’s Fresh is one of Europe’s largest fresh produce growers, supplying supermarkets across the UK with salads, vegetables, and fresh-cut products. Terrier Agency developed an influencer marketing campaign to connect G’s Fresh directly with health-conscious consumers and home cooks through creator-led recipe and meal prep content.
The campaign activated 213 creators across food, health, and family lifestyle niches, generating 1.2 million impressions and 52,300 engagements — a 7% engagement rate that highlights how well fresh produce content resonates when presented through authentic creator storytelling.
With 498 pieces of content shared across a combined following of 5.6 million, the campaign successfully repositioned G’s Fresh from a B2B supplier into a consumer-facing brand that people actively seek out at the supermarket shelf.
