Blendsmiths is a caffeine-free, vegan drinks brand that was midway through an expansion and rebranding journey. A pivotal moment when visibility matters most. Terrier Agency curated an influencer lineup of food enthusiasts and vegan lifestyle advocates whose audiences naturally aligned with the brand’s values.
The curated creators produced 100 pieces of content showcasing the full range of Blendsmiths drinks, generating 255,296 impressions and reaching over 1,000,000 people through a combined following of more than 1.2 million.
By putting the relaunch in front of communities already invested in vegan and food-led content, the campaign ensured the rebrand landed with the audience most likely to buy.
Timing Creator Content to a Rebrand
Campaigns tied to a relaunch are cast for values fit rather than pure reach: creators were shortlisted from food and vegan-lifestyle communities specifically because their audiences already buy into the caffeine-free, plant-based proposition Blendsmiths was relaunching around. Each profile was checked for genuine engagement before outreach, briefed on the full drinks range rather than a single product, and content was approved against the new brand look before going live.
What the Impressions Figure Shows for a New Drinks Range
255,296 impressions and a combined following of more than 1.2 million across 100 pieces of content is a visibility figure, not a sales number. For a brand mid-rebrand, what it demonstrates, as the page’s own closing line already puts it, is reach concentrated inside communities already invested in vegan and food-led content, the audience most likely to try a caffeine-free, plant-based drink in the first place.
