Shine Drinks is an Australian nootropic beverage brand producing low-sugar drinks crafted with natural nootropics. To connect with the right demographics at scale, the brand partnered with Terrier Agency on a targeted micro-influencer campaign built on audience alignment rather than raw follower counts.
We selected micro-influencers whose follower demographics matched Shine’s target consumer, briefed each on the essential product elements, and let them showcase the drinks in their own style. The ongoing campaign has reached a combined audience of 5,810,757 and counting, with a total creator following of 8,089,998 and 41,056 engagements.
Prioritising demographic fit over follower volume is what made the campaign compound — authentic, on-brand content that keeps growing the brand’s reach.
