Gerard Family Foods is a leading Australian culinary brand that launched its exclusive agave syrup at Woolworths and needed a targeted influencer strategy to amplify the debut. Terrier Agency activated foodie and recipe creators with grocery-active audiences, giving each influencer a Woolworths voucher so they could capture the authentic in-store purchase moment before showcasing the syrup in their own recipe videos.
Across the launch window, 32 influencers produced 97 pieces of content, reaching a combined audience of 1,958,505 — nearly two million people connected to the product through credible, purchase-linked storytelling.
By pairing creator-product fit with a retail-integrated mechanic, the campaign bridged the gap between inspiration and in-store action, delivering awareness at genuine launch scale.
