Cheese Box Club is a UK cheese delivery subscription service offering a curated selection of quality, affordable cheeses delivered to subscribers’ doors each month. The brand set out to broaden its reach across the country, and we built an influencer campaign around a diverse roster of creators — from dedicated mothers to passionate food enthusiasts — all sharing a strong affinity for cheese.
Across 94 influencer deliveries, creators produced dynamic content spanning recipes, photography, and honest product reviews, with 96 pieces of content shared to a combined following of over 4.2 million. The breadth of formats meant the brand reached audiences at every stage of the purchase journey — from discovery through recipe content to conversion through reviews.
