Carabao is a leading UK energy drink brand known for its light, sparkling flavours and low sugar content. Despite strong product credentials, the brand was struggling to generate high-quality user-generated content and authentic reviews at scale — so we built a focused one-month influencer campaign to boost its online presence.
Influencer selection combined competitor analysis with interest-based targeting, segmenting creators into sporting fanatics, gym goers, and existing Carabao advocates. Within a single month, 62 influencers went live, publishing 12 feed posts and 93 stories — 129 pieces of content in total — to a combined following of over 4.3 million.
The campaign gave Carabao the volume of credible, brand-aligned social proof it needed to convert new audiences across the sport and fitness communities where it competes.
